![]() ![]() © 2008, 2005 Thomson Wadsworth, a part of The Thomson Corporation. Permissions Account Manager, Images: Sheri Blaney Photo Researcher: Sharon Donahue Cover Designer: Marsha Cohen Cover Photo: © Alan Schein Photography/Corbis Production Service/Compositor: Graphic World Inc. ![]() Senior Rights Account Manager, Text: Bob Kauser Sr. Publisher: Lyn Uhl Editorial Assistant: Kimberly Apfelbaum Associate Technology Project Manager: Lucinda Bingham Senior Marketing Manager: Karin Sandberg Marketing Communications Manager: Jessica Perry Content Project Manager: Sarah Sherman Senior Art Director: Maria Epes Print Buyer: Nora Massuda JEROME JEWLER School of Journalism and Mass Communications University of South Carolina, ColumbiaĬreative Strategy in Advertising, Ninth Edition Bonnie L. C R E ATI V E S T R AT EGY IN A DV E RTISING NIN T H E DITIONīONNIE L. ![]()
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